Goldieblox and the Beastie Boys

http://www.youtube.com/watch?v=UFpe3Up9T_g

Normally I won’t post an advertisement verbatim, but Goldieblox continues to do a lot of things right.  What Goldieblox gets and most large toy companies do not is that it is difficult to sell toys to girls when your toys are terrible.  The difference between what boys enjoy and what girls enjoy is pretty slight overall and fun is a constant that doesn’t change just because you are a different gender.

Things I love about this:

  • Co-opting the Beastie Boys song and turning it into an empowerment song.
  • Young girls being righteously angry
  • Repurposing pink plastic into something useful

Give kids an opportunity to shine and they will consistently surprise you.